Communication Strategy in Energy Efficiency

1.- Listening actively and effective thinking:

2.- Questioning and probing ideas and situations to ensure better energy efficiency understanding:

Lowering emissions does not necessarily mean more competitiveness
Higher energy efficiency cannot happen without productivity raises
Energy costs savings does not guarantee process, services and products quality improvement

3.- Educating to increase team knowledge on energy efficiency so that they can be more effective:

4.- Fact finding to identify and confirm energy efficiency related information:

5.- Setting and managing expectations:

Balancing short term wins and long term structuring
Opening the path to qualified professionals in the stakeholders community
Delivering a vision for the whole economic sectors as well as specific expected impacts

6.- Persuade a person a team or an organisation to perform an improvement action:

Energy efficiency plays an holistic and multidimensional role
From complex and investment intensive initiatives ranging to quick thought & found solutions, pushing accross the full range
Everybody counts, everyone enjoys the benefits of energy efficiency

7.- Motivating to provide encouragement or reasurance for the break-through:

Business-as-usual schemes probably deliver poorly at this stage, yet you need to know the current stage
Whatever your future vision is you need to addapt your energy scenario in a flexible way, for that purpose energy efficiency is a strong catalyzer
Sustainable initiatives; clean transport, a more resilient energy mix and social welfare are strongly connected to energy efficiency initiatives and positively influenced by them

8.- Coaching to improve performane and achieve results:

9.- Negotiating to find mutually acceptable agreement between parties:

Less energy consumption means energy and resources availability for further initiatives
There is a continuos transition within the overall energy system that needs to be defined, explained and actively managed
Trade offs between traditional and new market players tackled from a win-win-win perspective

10.- Resolving conflict to prevent disruptive impacts in the system:

At the moment of releasing energy resources the number of conflicts ought to be reduced if properly managed
Alternative uses for traditional energy sources and economic sectors must be clearly focused and targetted
Emerging solutions need to be appropriately frame in existing processes with flexibility mechanisms
Innovative approachs lie very much in the nearby of energy efficiency methodologies

11.- Summarizing, recapping and identifying next steps:

Your energy system cannot imitate any other (it can only be inspired by others), it is intimately connected to the whole of your processes of activity
Energy efficiency delivers in more resilient energy systems: more productive; with higher quality standards; safer, social and environmental friendly
Energy efficiency related new products, services and technologies are to be fine tunned with existing processes and adequately embedded in the evolving social structure